I&T Solution

Reference No.

S-0301

Solution Name

Zeelo

Solution Description

Zeelo, formerly known as Starbeacon, is a world-class location intelligence SaaS platform enabling exceptional user experiences in real-time navigation, geofencing marketing, augmented reality (AR), and location data services. Collaborating with IndoorAtlas, Zeelo provides the most accurate indoor positioning performance utilizing a patented geomagnetic-hybrid technology. With the precision of micro-location intelligence, making informed decisions based on accurate behavioural insights are finally a possibility.

Adopting geomagnetic-hybrid technology, Zeelo’s location services include indoor and outdoor navigation which aims to get people to their destination as quickly and accurately as possible. The robust GeoAR module provides smartphone users with turn-by-turn and auto re-routing navigation, as well as enriching the smart journey experience by highlighting nearby points of interest, signage translation and gamification features. By applying location data, personalized geofenced push notifications allow the businesses to easily target and reach specific individual customers in the right place at the right time. Loyalty reward programs can also be escalated to another personalized level.

Application Areas

City Management
Commerce and Industry
Population
Transport

Technologies Used

Augmented Reality
Data Analytics
Internet of Things (IoT)
Mobile Technologies
wayfinding,location services

Use Case

With an extensive data analytics’ back-end, Zeelo provides data visualizations complete with real-time and historic heatmaps, dwell time and user’s journey path for businesses to gain valuable insights and assist them in making more informed business decisions for continued global competitiveness. Location intelligence cultivated through micro-location data provides solutions previously unobtainable through traditional location services.

A feature-rich location intelligence solution, Zeelo has been tremendously successful with 25 commercial deployments in the world’s leading airports, transit systems, retail companies and museums to provide their audience with the most advanced indoor experience. Zeelo now covers 2 million square meters of indoor space while serving over 8 million passengers, customers and users. Major local deployments include the Hong Kong International Airport, MTR stations, prime MTR Malls properties and Swire Property’s Taikoo Place. Overseas installations include the Fo Guang Shan monastery in Taiwan and the Sands Resorts Macao.

Company / Organisation Name

Cherrypicks

Email Address

cindychan@cherrypicks.com

Telephone Number

39777060

Website

Address

19/F, 10 Knutsford Terrace, Tsim Sha Tsui, Kowloon, Hong Kong.

If any government department would like to conduct PoC trial or technology testing on the I&T solution, please contact Smart LAB.